Have you ever wondered how to propel your e-commerce business to new heights in 2024? The answer lies in leveraging top-notch eCommerce tools. With a staggering 21.2% surge in global online retail sales, a 6% jump from five years ago, the demand for online products and services is reaching unprecedented levels.
Discover the essential tools to enhance your business processes and elevate sales to capitalize on this growth. Moreover, in a world of choices, finding the right eCommerce tools is the key to standing out in a competitive landscape.
Eventually, this article will guide you to discover the best e-commerce tools to grow sales in 2024. We have listed them according to five categories, which are: eCommerce tools for research, eCommerce platforms as tools, eCommerce tools for analytics, eCommerce tools for customer service, and eCommerce tools for marketing
Moreover, these tools have been carefully selected to assist you in streamlining your operations, improving your marketing efforts, improving customer service, and ultimately driving more revenue for your business.
Besides, let us first discuss e-commerce tools in depth, so let us start.
What are eCommerce tools?
Operating an e-commerce website is a substantial undertaking, particularly when managing tasks manually. However, integrating e-commerce tools becomes pivotal to automating and optimizing your online platform. This not only saves valuable time but also contributes to the overall growth of your business.
So, explore a variety of essential e-commerce tools designed to streamline operations:
- Conversational Marketing Tools
- Video Editing Tools
- Interactive Content Tools
- Email Marketing Tools
- Tracking Tools
- Shipping Tools
- Payment Tools
In addition, each tool serves a specific purpose, collectively empowering your e-commerce website with efficiency and functionality. So, embrace these tools to simplify your workload and pave the way for business expansion.
What types of e-commerce tools are there?
There is a vast range of e-commerce tools out there, covering a variety of business needs. Some of the categories include:
- E-commerce Platforms: Comprehensive Solutions for Creating and Managing Online Stores.
- Analytics and Reporting Tools: Provide insights into sales, customer behavior, and website traffic for informed decision-making.
- Payment Processing Tools: Enable secure acceptance of online payments.
- Shopping Cart Software: Facilitates product selection and purchase, often integrating with platforms and payment processors.
- Inventory Management Systems: Helps track product stock, manage variations, and automate reordering.
- Product Information Management (PIM) Systems: Centralize and manage product information for consistency across channels.
- Marketing and SEO Tools: Aid in SEO, email marketing, social media promotion, and advertising for customer attraction and increased sales.
- Customer Relationship Management (CRM) Software: Manages interactions, tracks leads and enhances customer support and retention.
- Shipping and Fulfillment Solutions: Streamline order processing, shipping, and tracking for timely delivery and customer satisfaction.
- Security and Fraud Prevention Tools: Protect customer data, prevent fraud, and ensure secure online transactions.
- Reviews and Rating Tools: Collect and display customer reviews to build trust and credibility.
- Customer Support and Live Chat Software: Offers real-time support and assistance through live chat and customer support solutions.
- E-commerce Plugins and Extensions: Allow integration of third-party features into online stores.
- Mobile Commerce Tools: Optimize websites for mobile devices and develop shopping apps.
- Subscription Management Tools: Manage recurring billing and customer subscriptions for businesses with subscription-based offerings.
Why are e-commerce Tools Important?
E-commerce tools are crucial for online businesses because they make everything smoother and save time. Above all, they help companies reach people worldwide without the expense of having physical stores. These tools are affordable and can grow as the business grows.
Customers benefit from the convenience of making purchases anytime and anywhere, thanks to e-commerce tools. Additionally, these tools assist businesses in gaining a deeper understanding of data, connecting with customers through effective marketing strategies, and ensuring secure transactions.
Additionally, they’re also essential for managing inventory, staying competitive online, and quickly handling customer feedback. In a nutshell, these tools are a must for success in the digital era!
What To Look For In An eCommerce Tool
Top-notch eCommerce tools enhance your business strategy, opening up new possibilities and simplifying existing processes to boost your online brand. Additionally, when selecting an eCommerce tool, whether it’s an app, plugin, or platform, carefully consider the following:
- Features: Firstly, Investigate distinctive features that set the tool apart, such as codeless usability or machine learning. Evaluate their relevance to your eCommerce website.
- Integrations: Secondly, assess how seamlessly the tool can connect with your current eCommerce solutions to optimize your workflows.
- Pricing: Thirdly, examine various pricing plans and calculate ongoing costs to ensure they align with your budget.
So, make an informed choice based on these factors to maximize the benefits of your online business. So here are our top 15 picks for the 15 Best eCommerce Tools To Grow Sales In 2024
15 Best eCommerce Tools To Grow Sales In 2024
Best eCommerce Platforms As Tools
E-commerce platforms are powerful software solutions that give businesses everything necessary to build, operate, and expand their online stores. Furthermore, your choice of platform significantly influences how your e-commerce website aligns with your store’s needs, features, and functions.
With an average cost of $0.16 per visitor attributed to marketing spending, crafting a compelling and on-brand user experience (UX) becomes crucial. Furthermore, resonating with your target audience and boosting sales are paramount. Additionally, our experts also recommend three robust e-commerce platforms beyond basic templates, supporting tailor-made website design solutions.
1. Shopify
Shopify is a popular eCommerce platform that supports online store development, management, and upkeep. Moreover, it powers 10% of US eCommerce and works with vendors of all sizes to help them grow their businesses and revenue online.
Features
- Online store creator
- Customizable theme templates
- Inventory control
- Payment processing and checkout
- Tracking of orders
- Multilingual capabilities
Integrations
Shopify’s user-friendly extensions and extensive app store enable it to integrate all eCommerce tools and technologies seamlessly. Popular integrations include:
- Integrations of marketing
- Accounting integrations
- Shopify Partners Integrations
- Project management integrations
Price
- Basic: $39
- Shopify: $105 a month
- Advanced: $399 a month
- Pro: $2,000
2. Magento
Adobe Commerce, previously known as Magento, is a specialized e-commerce platform that provides flexible, scalable digital solutions for online businesses. Magento helps fast-growing or enterprise businesses by enabling high-performance, engaging user experiences that can handle high sales volumes.
Features
- Multi-brand and site-specific solutions
- Inventory and catalog management
- Mobile-first design features
- Fully integrated payment solutions
- Reporting and Analytics
Integrations
Despite its complexity, Magento can be integrated with an infinite number of solutions via web APIs to provide a better customer experience and streamline operations management. Some integrations include:
- Payment security solutions
- Automated accounting solutions
- CRM (customer relationship management) systems
- Social media and email marketing
- Shipment software
Price
- Magento Open Source: $0
- Magento Commerce: Starting at $22,000 a year
- Magento Commerce Cloud: Starting at $40,000 a year
3. WooCommerce
WooCommerce is a WordPress plugin that helps eCommerce companies of all sizes build and manage their online stores. The simple plugin can help you increase sales by creating an intuitive customer journey, an engaging user interface (UI), and a streamlined checkout process without requiring coding knowledge.
Features
- Custom-coded, templated, and drag-and-drop design elements
- Friendly content management with community assistance
- countless themes, plugins, and integrations
Integrations
WooCommerce is a WordPress plugin that can be used with:
- Payment gateway integrations
- Plugins
- Extensions
Price
Free with paid options available for extra plugins, themes, and web hosting support
Best eCommerce Tools For Research
Research tools offer features that assist you in comprehending your market, competitors, and target audience. As a result, you can resolve present client issues and spot chances to promote digital expansion.
Unsurprisingly, 82% of marketers say high-quality target audience data is vital in their roles.
The three eCommerce tools our experts recommend for research are:
4. Ahrefs
Ahrefs is search engine optimization (SEO) software specializing in keyword research, competitor analysis, link building, and site audits. Certainly, ahrefs can help you find on- and off-page strategies that will boost the visibility of your page and products on Google, enhance the functionality of your website, and increase traffic to your online store.
Features
- Keyword research tool
- Tool for competitor analysis
- Backlink analysis tool
- Link-building tool
- Tool for SEO Auditing
Integrations
Ahrefs’ web platform is available for use. However, it can also be easily integrated via an application programming interface (API) or connected to a plethora of third-party solutions, such as:
- Content management system (CMS) software, like WordPress
- Google products, like Google Looker Studio
Price
- Lite: $99 a month
- Standard: $199 a month
- Advanced: $399 a month
- Enterprise: $999 a month
5. SEMrush
SEMrush is an SEO tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. Moreover, it enables eCommerce businesses of all sizes to make data-driven decisions that improve their digital presence and drive targeted website traffic.
Features
- Keyword research tool
- Competitor analysis tool
- Backlink analysis tool
- On-page SEO recommendations
- Traffic analytics
Integrations
It operates via an online platform and can be easily integrated with a variety of programs, tools, and services from other companies, including:
- Google products
- Social networks
- Artificial intelligence (AI) tools
- CMS software
- Project management software
Price
- Pro: $129.95 a month
- Guru: $249.95 a month
- Business: $499.95 a month
6. Jungle Scout
Jungle Scout supports Amazon sellers with search and market analytics, inventory management, and sales intelligence solutions. However, using Jungle Scout’s insightful data, eCommerce businesses can track top-performing keywords, determine which products to sell, and increase sales through marketing solutions.
Features
- Browser extension
- Keyword analysis and tracker tool
- Amazon product database and tracker
- Listing optimization builder and scorer
- Sales analytics
- Inventory manager
- Supplier database
Integrations
Jungle Scout’s integrations include internal AI functionality and external:
- Google Chrome browser extension
- Amazon integration
- Third-party API integrations
Price
- Basic: $49 a month
- Suite: $69 a month
- Professional: $129 a month
Best eCommerce Tools For Analytics
Analytics tools offer performance-related insights and customer behavior analysis, which can help you reposition, enhance, and improve your online store.
Or, did you know, for instance, that more than 70% of online shopping carts are abandoned?
With the help of analytics, you can identify aspects of your online store such as a challenging checkout process or a shortage of payment options that discourage customers from completing a purchase and address them to lower cart abandonment rates.
Our experts recommend the following eCommerce analytics tools:
7. Google Analytics
The web service measures and reports website and mobile app traffic alongside other key performance indicators (KPIs). Also, it assists you in tracking the performance of your online store, analyzing customer behavior, and determining what can be improved to drive sales by collecting and displaying a wide range of personalized website insights.
Features
- Website KPIs include bounce rate, pages per session, and page views.
- Built-in automation and real-time reporting
- AdSense advertising capabilities
Integrations
- They can be integrated with other Google and partner products, such as:
- Google Ads
- Google Cloud
- Salesforce Marketing Cloud Integration
- Google Search Console
Price
- Free
8. HotJar
HotJar is an online tool that provides website heatmaps and behavior analytics, allowing you to see your site’s common mouse movements, clicked-through areas, and scrolled-past sections. Also, HotJar insights will enable you to see how visitors physically interact with your online store and products by discovering where they click, what they search for, and when they leave.
You can learn how to improve the usability of your website to increase customer satisfaction and complete sales.
Features
- Heatmaps for key landing pages and other website areas
- Recordings to watch user behavior firsthand
- Templates and tools for creating surveys
- Feedback integrations
- User interview support
Integrations
HotJar can be accessed through their platform and connected to all types of third-party solutions, including:
- Integrations to install Hotjar
- Marketing integrations
- Team collaboration integrations
- Integrations for surveys and feedback
Price
- Basic: $0
- Plus: Starting from $39 a month
- Business: Starting from $99 a month
- Scale: Starting from $213 a month
9. GTmetrix
GTmetrix is a website performance and monitoring tool.
An eCommerce site that loads within one second converts 2.5x more visitors than a site that loads in five seconds.
Using GTmetrix, you can test your page loading speeds and core web vitals to determine where to improve your site’s performance to deliver higher conversion rates.
Features
- GTmetrix website performance grading system
- Key web vitals insights
- Page speed analysis
- Global testing
- Historic data and performance tracking
Integrations
GTmetrix can be integrated with third-party solutions via an API and expert developer support.
Price
GTmetrix offers free and personal options, but its business pricing is as follows:
- Business Champion: $75 a month
- Business Team: $200 a month
- Business Enterprise: $530 a month
- Business Custom: Custom pricing
Best eCommerce Tools For Customer Service
Customer service is a critical driver of brand loyalty and repeat business.
81% of customers say a positive customer service experience pushes them to make another purchase.
Also, you can boost future sales by fostering positive customer experiences and investing in customer relationships through customer service tools.
Most importantly, our experts recommend the following three eCommerce tools for customer service:
10. Zendesk Chat
Zendesk’s live chat solution is the customer service element of their wider CRM solution. Moreover, fast to set up, user-friendly, and scalable, Zendesk Chat supports eCommerce businesses of any size to manage agent-to-consumer live chat conversations.
Features
- AI and intelligent responses
- Sentiment identification
- Proactive messages
- A unified omnichannel solution
- Prewritten responses
- Chatbots
Integrations
Zendesk can be integrated with various solutions found in a unique database split into:
- Apps
- Partners
- Themes
Price
- Suite Team: Starting from $69 a month
- Suite Growth: Starting from $115 a month
- Suite Professional: Starting from $149 a month
- Suite Enterprise: Custom pricing
11. Sprout Social
Sprout Social is an all-in-one social media management platform.
In addition to wider social media marketing solutions, Sprout Social offers bespoke customer care services.
According to Sprout Social, 40% of customers expect a response within an hour of contacting you on social media. Moreover, their solutions can satisfy client demands and create enduring, fulfilling experiences for your intended audience.
Features
- Customer activity notifications
- Customer details and personalization functionalities
- In-app collaboration
- User-friendly interface
- Insights dashboard
Integrations
Sprout Social’s integrations include:
- Business intelligence tools
- Lead generation, CRM, and help desk tools
- Social commerce platforms
- Workflow and digital asset management systems
- Website and link-tracking tools
Price
- Standard: $249 a month
- Professional: $399 a month
- Advanced: $499 a month
- Enterprise: Custom pricing
12. HubSpot Service Hub
HubSpot’s Service Hub solution is the customer services arm of HubSpot’s complete CRM platform. Furthermore, the tool compiles extensive customer service data, including how your customers use your knowledge base, chat wait times, and customer satisfaction scores, making it easier to outline areas for improvement and customer success.
Features
- Conversational tools
- A shared inbox
- Help desk automation
- Knowledge base functionality
- Customer feedback and custom surveys
- Reporting
- Customer Portal
Integrations
Undoubtedly, the HubSpot Service can integrate over 1,500 third-party apps and tools.
Price
- Free: $0
- Starter: $18 a month
- Professional: $450 a month
- Enterprise: $1,200 a month
Best eCommerce Tools For Marketing
Marketing tools aid in automating, segmenting, and streamlining marketing processes, lowering costs, and producing targeted campaigns.
So, what is the result? Increased brand awareness and generated high-quality leads. Also, our experts recommend the following three eCommerce tools for marketing:
13. Klaviyo
Klaviyo is a marketing automation platform that specializes in newsletters and SMS campaigns. Furthermore, the tool can help your eCommerce store build and maintain strong branded relationships with communication ranging from automated abandoned cart reminders to highly customizable newsletters and SMS campaigns.
Features
- Targeted customer segmentation
- User-friendly email templates
- Customizable campaign automation
- Insights and analytics database
- Review collection and design
Integrations
Klaviyo offers over 300 pre-built integrations and flexible APIs.
Price
Klaviyo has a range of pricing packages based on your number of contacts. For example, a business with 1,001–1,500 contacts will pay:
- Free: $0
- Email: $45 a month
- Email and SMS: $60 a month
14. Omnisend
Omnisend is a popular email marketing and SMS marketing platform.
Besides, your eCommerce business can also benefit from Omnisend’s campaign creation and management capabilities to reach your target customers across touchpoints and drive lead generation.
Features
- Email templates
- Drag-and-drop automation editor
- Segmentation data
- Popups, landing pages, and form designs
- Advanced reporting a sales dashboard
Integrations
Omnisend can be directly connected to multiple major eCommerce platforms, including:
- WooCommerce
- BigCommerce
Price
- Free: $0
- Standard: Starting from $16 a month
- Pro: Starting from $59 a month
15. Smile.io
Smile.io is a loyalty management software that helps boost customer loyalty and awareness through unique earning programs. Then, the tool can help you drive sales by providing customized reward programs that resonate with your target customers and result in repeat business.
Features
- Customizable points, VIP, and referral capabilities
- Codeless admin dashboard
- Multiple language and device functionalities
Integrations
Smile.io can be integrated with over 25 apps and platforms, including popular solutions such as:
- HubSpot
- Klaviyo
Price
- Starter: $49 a month
- Growth: $199 a month
- Plus: $999 a month
FAQs
What are the top three eCommerce tools recommended to boost sales in 2024?
Three exceptional eCommerce tools can help you achieve massive sales growth in 2024: ShipStation for efficient order fulfillment Klaviyo for successful email marketing campaigns.
Additionally, these tools enable businesses to improve the user experience, engage customers, and optimize logistics, increasing sales and overall growth. So, stay ahead of the competition by enhancing your online store with these essential tools.
What are the best e-commerce tools for small businesses?
Top eCommerce tools for small businesses include Square for safe payment processing, Mailchimp for email marketing, and Shopify for simple store setup. However, these tools provide user-friendly features, cost-effective solutions, and seamless integration to assist small businesses in establishing an online presence, engaging customers, and managing transactions efficiently.
Also, use these tools to help your small business stand out in the competitive e-commerce market by increasing sales and improving overall performance.
Final Words
After reading this blog, you may know some of the best e-commerce tools to help businesses scale their operations. Moreover, these tools can help companies grow their online presence, decrease costs associated with online marketing, and increase sales.
Also, if you wish to expand your business, consider marketing automation an excellent idea, as it streamlines the whole process. Tensor Solution offers extensive tools to help you engage and retain online customers. Schedule a free demo to learn more about us.
