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Social media management is crucial to building a brand presence and engaging with the target audience in today’s digital marketing landscape. For small businesses and digital marketing agencies, utilizing free tools is essential to optimizing their efforts without breaking the bank. 

This blog will explore the best free social media management tools in 2023. As a digital marketing company, Tensor Solution understands the importance of effective social media management, and we’re excited to share these valuable resources to help businesses succeed in their online marketing goals. Let us start now!

How To Choose the Best Social Media Management Tools

Choosing the perfect social media management tool can take time and effort due to the overwhelming number of options available. However, by clarifying your priorities and goals, you can find the best fit for your needs. Once you’ve established these priorities, you can focus on specific software features that align with your digital marketing company’s goals.

Key Features to Look For

Platform Integration: Managing multiple social media platforms can be challenging. Look for a tool that allows you to handle all your accounts from a single dashboard, simplifying your management process.

Content Calendar: A visual content calendar helps you plan and organize your social media posts and campaigns for specific time frames. This saves time and ensures consistency in posting, enhancing your overall social media marketing strategy.

Scheduling Tools: The ability to schedule posts in advance is crucial. By using scheduling tools, you can plan and queue up your content, freeing up time to focus on creating engaging posts.

Post Optimization: To maximize engagement, share content when your target audience is most active. Look for a tool that can determine the best posting times for your unique audience, increasing the visibility of your posts.

Analytics and Reporting: Analyzing the performance of your social media strategies is essential for improvement. A tool with robust analytics and reporting features will provide valuable insights into what works and what doesn’t.

Keyword Monitoring: Keeping track of brand mentions and conversations can be challenging. A tool with keyword monitoring capabilities lets digital marketing agencies find and engage in relevant discussions about your brand.

The Best Free Social Media Management Tools in 2023

Tool#1 Simplifying Social Media Management with Hootsuite

Managing social media can be overwhelming, with numerous options available. Hootsuite, a widely recognized social media management platform, offers a comprehensive solution for digital marketing agencies and businesses.

Unique Features of Hootsuite

• Brand Compliance and Monitoring: Hootsuite’s Proofpoint feature ensures posts align with brand guidelines and policies. The Streams feature enables easy monitoring and interaction with followers and prospects.
• Efficient Paid Ad Management: Besides scheduling organic posts, Hootsuite streamlines paid ad campaign management, making advertising efforts seamless.

Hootsuite’s free plan

• On the free plan, you can only connect to two social media accounts and schedule five posts at once.

Hootsuite’s Plans

• Free Plan: Connect two social media accounts and schedule five posts at a time.
• Paid Plans: Choose from various tiers with increasing features and benefits:
• Professional:$49 per month (billed annually)
• Team:$129 per month (billed annually)
• Business:$739 per month (billed annually)
• Enterprise: Custom pricing

Tool#2 Buffer: Streamlined Social Media Management

Buffer is a well-established and user-friendly social media management tool offering a range of features for optimizing online marketing efforts.

Unique Features

• Pablo Tool: Create engaging visuals using the Pablo tool, seamlessly integrating with Buffer’s scheduling capabilities.
• Calendar and Scheduling: Plan and manage your social media presence efficiently with the help of Buffer’s intuitive calendar and scheduling features.
• Detailed Analytics: Gain valuable insights into social media marketing performance through Buffer’s comprehensive analytics, enabling data-driven improvements.

Buffer’s Free Plan

• Buffer’s free plan allows connections to three social channels and scheduling up to 10 posts per channel. While it provides essential features, some functionalities are exclusive to paid plans.

Paid Plans

To access advanced features, including individual post analytics, an Instagram hashtag manager, audience demographics, and more, consider upgrading to one of Buffer’s paid plans:

• Essentials: $6 per month per social channel
• Team:$12 per month per social channel
• Agency: $120 per month for 10 channels

Tool#3 SocialBee: Streamlined Social Media Scheduling and Management

SocialBee is a comprehensive social media management tool offering powerful scheduling capabilities and platform customization for various networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok.

Unique Features

• Category-based Bulk Scheduling: Efficiently schedule multiple posts for different content categories, such as blog posts and case studies, in one go.
• Post-Recycle Feature: Maximize post reach by reusing content, ensuring it reaches a wider audience over time.
• URL Shortener Integration: SocialBee has its own URL shortener and seamless integration with Butly, Rebrandly, and JotURL.

SocialBee’s Free Trial

• SocialBee typically offers a 14-day trial, but as a special offer for Sumolings, you can access a 30-day trial with all features included. During this period, you can explore the tool’s capabilities and enjoy a 20% discount for two months upon subscribing to a paid plan.

Paid Plans

SocialBee offers a range of paid plans to cater to diverse needs:

• Bootstrap: $19 monthly or $189.6 annually
• Accelerate: $390 annually or $39 per month
• Pro: $79.6 annually or 79 dollars per month
• Pro25: $79.6 annually or 79 dollars per month
• Pro50: $149 monthly or $1489.2 annually
• Pro100: $279 monthly or $2790 annually
• Pro150: $379 monthly or $378.6 annually

Tool#4 Vista Social: Embrace the Future of Social Media Management

Vista Social stands at the forefront of innovative social media management platforms, supporting over 1.9 million profiles, including industry giants. Crafted with a vision to keep pace with the evolving social media landscape and set new standards, Vista Social is designed with the future of social media management in mind.

Unique Features

• Wide Array of Network Support: Manage multiple profiles from Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Google My Business through a centralized hub.
• AI-Powered Advancements: Pioneering the future of social media management, Vista Social incorporates advanced AI-powered features.
• Comprehensive Network Integrations: Boost efficiency and adaptability with extensive platform integrations.
• Exceptional Customer Support: Vista Social can assist anytime and is renowned for outstanding customer support.
• In-Depth Analytics: Gain valuable insights into your audience and fine-tune your content to cater to their preferences.
• User-Friendly Interface for Collaboration: Encouraging teamwork, Vista Social offers a user-friendly interface for seamless collaboration.

Vista Social’s Free Plan

• The free plan offers an attractive entry point, allowing connection to 3 social profiles and scheduling up to 15 posts per platform per month.

Vista Social’s Paid Plans

The premium plans extend capabilities, providing access to more social profiles and unlimited post-scheduling. They include:

• Pro: $15/month
• Pro+: $25/month

FAQs for  Best Free Social Media Management Tools In 2023

 Is there a free social media manager?

Yes, free social media management tools are available, but most operate on a freemium model, offering limited features with the option to upgrade for advanced functionalities. These free plans are suitable for solopreneurs or small businesses managing their social media presence without extensive team collaboration needs.

Which social media management tool is best for you?

Your business needs will determine which social media management tool is best for you. Each app has its strengths and limitations due to the restrictions imposed by social media networks. Exploring free trials of potential tools that match your needs is recommended to make an informed decision.

Wrap Up

Social media management is crucial in digital marketing because it enhances brand visibility, engages with the audience, and drives business growth. The four best free social media management tools in 2023—Hootsuite, Buffer, SocialBee, and Vista Social—provide valuable scheduling, analytics, and content creation features. 

These tools can empower businesses and digital marketing agencies to streamline their online marketing campaigns effectively. By using these platforms, companies can save time, stay organized, and deliver engaging content across multiple social networks, ultimately leading to better audience interaction and success in the competitive digital landscape.